Imagine you’ve just found an exciting new website or product. It offers everything you’ve been looking for at a reasonable price. You’re completely sold based on the marketing materials, product demos, and UX of the website. You decide to hand over your credit card info and sign up.

And then you’re hit with a completely incomprehensible error message and can’t go any further.

If you’ve ever been in that sort of situation, you know how frustrating it can be. Maybe you can’t get past the error and can’t sign up. Maybe you could if you really tried, but you decide…


Two buttons on a web app. One says “Continue” and one says “Start Again”
Two buttons on a web app. One says “Continue” and one says “Start Again”

When I first moved into UX writing, I was excited, but I was also intimidated. I came from the world of marketing copywriting and didn’t know anything about product design or development, apart from a couple beginner classes back in school and a few conversations with a much more experienced friend. Joining a digital agency was intense, and I was happy to sit back and listen for a while before I started contributing.

Three years later, I was still sitting back and listening, but I was a lot less happy about it. There’s always new things to learn, but I…

Kevin Manning

Writer in Toronto. Opinions expressed are my own

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store